The Brief
Qovery came to me while preparing their rebranding to announce their 15M€ Series B fundraising in 2025. Their needs were to create social proof for their DevOps solution but also to humanize this developpers-centered company. Since June 2025, I am freelancing as the official Content Creator of Qovery, following them during events, seminars, or interviewing their clients to create relevant content that is both useful to the brand and to their clients.
Creative Direction
We developed a visual narrative that aims on one hand to humanize a really techy solution by giving Qovery's clients an opportunity to tell about their experience, and on the other hand to highlight the real humans behind Qovery's product by creating content that emphasizes team moments and the genuinely cool atmosphere in the company.
Visual Approach
Color Palette: We chose to focus on warm and bright visuals in every content created together in order to reflect the genuinely great ambiance both in the company and in their relationship with their customers. This direction blends well with Qovery's recent rebrand.
Camera Movement: Steady, smooth and organic camera movements that reflect the robustness yet human-centered values of Qovery.
Lighting: Natural light wherever possible, emphasizing the "authenticity" of real user experiences. Golden hour and bright shots reinforced the optimism and assurance of the brand.
Production Details
I work closely with Qovery's CMO in order to prepare the filming sessions, whether it's customers testimonials or covering an event.
Technical Specifications
- Cameras: Sony A7IV & iPhone 16 Pro
- Lenses: Sigma Art 24-70mm F2.8, Tamron 35-150mm F2
- Color Grade: DaVinci Resolve with custom LUT
Post-Production
The edits went through several iterations at first, ultimately landing on a rhythm that felt both energetic and steady. Qovery gives me full autonomy on creative choices in post-production.
Results & Impact
In 6 month of collaboration, I delivered to Qovery :
- 9 team interviews for their employer brand
- 5 customer interviews for their website and socials
- 2 aftermovie videos for their 2025 seminar and DevOps Meeting event
- +200 pictures to fuel their social media strategy and website
Client Testimonial
"We are really happy !"
— Mélanie Dallé, CMO at Qovery
Client: Qovery Role: Director & Cinematographer Duration: 6 months (June 25 - November 25 and counting !)